How to create content that checks boxes without losing your story or your brand

Description

In order for content to be seen, it goes through several layers of computer programs that monitor search engines. While there are boxes you do have to check, how do you keep your story at the heart of it all and not lose your brand to an AI-generated agglomeration and a flood of "required" keywords? And at what point should you just stop worrying about it?

This webinar will discuss ways to ensure your content checks boxes without losing who you are in the process:

- What is an algorithm and why does it matter?

- What is SEO and what do you need to know about it (basically)?

- How can you create content that has a higher potential to be seen?

- How do you keep your story and brand at the forefront while still staying relevant and following trends?